Long Road Destillers
Introduction
Long Road Distillery, a craft distillery with a tasting room located in downtown Grand Haven Michigan, sought to take advantage of the new social zone in front of their tasting room. Long Road wanted to find a way to serve drinks to customers quickly and efficiently, without sacrificing quality and reducing their staffing. Pourter stepped in to help.
Challenge
Long Road Distillery was facing the challenge of serving customers in the new social zone in front of their tasting room. With limited staffing, they needed a solution that would allow them to serve drinks quickly and efficiently, without sacrificing quality.
Solution
Pourter worked with Long Road Distillery to develop a 6-tap draft cocktail mobile unit that used cold plate technology instead of refrigeration. The unit was designed to streamline the process of serving draft cocktails while providing a high-quality experience. The unit is powered by electricity and included a frozen drink machine built-in ice bin and reach-in coolers.
Result
The Pourter mobile unit was a huge success for Long Road Distillery. Sales increased greatly, with customers eager to try their delicious cocktails. On many nights, Long Road ran out of the city-provided social zone cups, which was a testament to the unit’s popularity and success.
Conclusion
The partnership between Pourter and Long Road Distillery has streamlined the tasting experience, allowing Long Road to serve drinks quickly and efficiently, without sacrificing quality. The mobile unit has been a major success, resulting in increased sales and customer satisfaction. With the help of Pourter’s innovative technology, Long Road Distillery is now better equipped to handle the challenges of serving drinks in the new social zone and at events.
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