Long Road Distillers
Introduction
Long Road Distillery, a craft distillery with a tasting room located in downtown Grand Haven Michigan, sought to take advantage of the new social zone in front of their tasting room. Long Road wanted to find a way to serve drinks to customers quickly and efficiently, without sacrificing quality and reducing their staffing. Pourter stepped in to help, offering a bar trailer for sale to Long Road!
Challenge
Long Road Distillery faced the challenge of serving customers in the new social zone in front of their tasting room. With limited staff, they needed a solution to serve drinks quickly and efficiently while maintaining high quality.
Solution
Pourter collaborated with Long Road Distillery to create a 6-tap draft cocktail mobile unit using cold plate technology instead of refrigeration. This design streamlined the process of serving draft cocktails while ensuring a high-quality experience. Powered by electricity, the unit also featured a frozen drink machine, built-in ice bin, and reach-in coolers.
Result
Long Road Distillery saw huge success with the Pourter mobile unit. Sales surged as customers eagerly tried their delicious cocktails. Many nights, Long Road ran out of city-provided social zone cups, showing the unit’s immense popularity. Long Road is thrilled they discovered Pourter’s bar trailer for sale.
Conclusion
The partnership between Pourter and Long Road Distillery has streamlined the tasting experience, allowing Long Road to serve drinks quickly and efficiently, without sacrificing quality. The mobile unit has been a major success, resulting in increased sales and customer satisfaction. With the help of Pourter’s innovative technology, Long Road Distillery is now better equipped to handle the challenges of serving drinks in the new social zone and at events. Do you want to see Long Road Distillery in action? Watch their vision come to life HERE on YouTube!
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