With the rise in popularity of mobile bars, it’s no surprise that these unique experiences are stealing the spotlight at events. From weddings and festivals to corporate gatherings and private parties, mobile bars are evolving with exciting trends to keep up with changing tastes and preferences. Here are the top three mobile bar innovations we’re seeing at Pourter—and how you can make the most of them.
1. Frozen Drinks
Frozen drinks are a versatile option that works for a variety of events. With the ability to batch and pre-make these drinks, event staff can serve guests quickly without compromising quality. This increased speed means more drinks are served per hour, leading to higher sales volumes and revenue potential.
With both alcoholic and non-alcoholic versions, these drinks cater to different preferences and age groups. Imagine serving frozen margaritas at a summer wedding or offering virgin piña coladas at a family-friendly festival. Because these drinks can be dispensed from machines with minimal effort, staff can focus on other tasks, reducing labor costs and allowing for smoother, faster service. Plus, the visual appeal of colorful, frosty drinks often leads to Instagram-worthy moments that guests love to capture! This free marketing can boost future event bookings.
2. Draft Cocktails
Draft cocktails are bringing a new level of sophistication to mobile bars, allowing customers to enjoy high-quality cocktails with the efficiency of draft service. By pouring pre-batched cocktails from kegs, mobile bar owners can offer a curated menu of craft cocktails that feel hand-crafted—without the time-intensive process of mixing each one on the spot. This method is perfect for upscale events where guests expect premium drinks but don’t want to wait.
The increased speed of draft service enables bartenders to serve more drinks per hour, driving higher profits for mobile bar owners while keeping wait times low and customer satisfaction high. Some popular choices we’ve seen include unique mixes like vodka-lavender lemonade and whiskey sour with rosemary, which add a refreshing twist and are ideal for large crowds. The combination of efficiency, profitability, and elevated guest experience makes draft cocktails a smart choice for any event.
3. Mixed-Use Bar
Versatility is key for mobile bars in 2024, and the mixed-use bar concept is trending. These adaptable bars are designed to serve different audiences at various times of day, maximizing the trailer’s potential and revenue. Imagine a coffee bar that serves espressos and lattes in the morning, then seamlessly transitions to a wine or cocktail bar in the evening. Or picture an ice cream bar at a summer festival that turns into a vibrant cocktail bar as the sun sets. Mixed-use bars let owners reach broader audiences, making them a popular choice for multi-day events and venues that see high foot traffic.
Get Started
Whether you’re dreaming of serving up frozen delights, pouring draft cocktails, or creating a bar that transforms with the time of day, the Pourter team can help you make it a reality. Our experts have helped countless business owners bring their ideas to life, and we’d love to work with you too. Ready to jump into the mobile bar scene? Contact us for a free consultation today!
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Author: Lily Clark, Sales and Marketing Coordinator
